Hi there, I’m Lisa

We have something in common, I am an entrepreneur just like you. I have 29 years of experience running my own businesses and 15 years of ecommerce experience. How did I get all that? Let me tell you….

I get what it takes to run a creative business, because I have been there, done it and I am still doing it. I have burned the midnight oil to meet deadlines. Woken up at the crack of dawn to get on the road to the craft show, in hopes of selling out of my product. Run a small crew of employees, dealt with supplier issues, handled customer service issues, kept the accounting on track, pack and shipped boxes and even fetched my own coffee. 🙂

I started my entrepreneur journey in 1989

Wow that’s 29 years ago! 

At that time, I was painting wooden items and selling them at local craft shows. In 1991 I started making handmade jewelry, which quickly turned into a full- time business. I had sales reps, along with selling at local craft show and professional art shows. This business evolved into another business of selling components to other jewelry designers and bead stores. That business grew into an international business with a full time staff.

Yes, that’s me back in the day, at a jewelry show. That booth took 2-3 hours to put together!

My first website was built in early 2001, back when sites where packed with graphics and no white space. The site was Victorian themed from head to toe. I have to laugh, when I think about it today. The other day I found product pictures which I used for that site, they had pretty gold foil border and a background to match the site graphics. 😂 Since then, I have run/built ecommerce sites on several major platforms, along with building and running WordPress sites for my tutorial blogs.

We’re creative business owners

As a creative business owner, you have a lot of titles: CEO/Owner, Designer/Creative Director, Advertising Manager, Photographer, Bookkeeper, Secretary and Mail Room Clerk. During the week, along with running your business, you’re creating product for an upcoming show.

Entrepreneurs don’t think the same way everyone else does. They see the world differently and think outside the box. You have a passion for what you are creating and aren’t afraid to work hard to achieve your goals. Your motivation and drive come from within and you don’t rely on a boss to push you toward your goals.

I understand you and your business because I am a creative business owner just like you! 


Fun Facts About Me 

 When I was born, there were 5 generations alive on my mother’s side.

I’m a born & raised California girl.

I love wearing camo.

My father was farmer.

2 of my 3 children have careers in the medical field.

I’m an AC/DC fan, but also love me some old school country.

I love tequila & popcorn (that’s a meal there).

I was in 4-H when I was young  & took first place in steer showmanship at the county fair.

My first tattoo was at the age of 24.

I love my boots and hate stilettos.

I was a flag girl in the high school band. 


How I can help you

You may be saying, “I get it Lisa, you have experience, but What makes you different?”

What makes me different: I understand you and your business because I’m a creative entrepreneur also. Most coaches or web designers have never run their own ecommerce store, let alone a demanding creative business. They build you a general site, just as they do for every client, not understanding you, your customers or business. I have been where you are, and I know what it takes to run a creative business and an ecommerce website. You will have many questions: How do I print a shipping label? How do I print an invoice? How do I add product? How do I set-up payments? and the list will go on. Good news! I have experience doing this, which is what makes me different.

Ready to Rock your Creative Business?


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